We just returned from the SFN Shaw Floors 2025 Believe Convention in sunny Florida, and we’re bursting at the seams with excitement to share everything we experienced. This convention wasn’t just an event – it was a game-changer for flooring professionals, design enthusiasts, and innovators alike.
Here’s a quick recap of the highlights and why we can’t wait to bring these innovations to our San Diego clients in 2025.
Groundbreaking Product Launches
At the core of the convention were incredible product launches and demonstrations showcasing the latest in flooring technology and design. Shaw Floors raised the bar yet again, introducing products that reflect the trends of 2025.
A Few of the Standouts
- The New Wool Carpet Collection
Sustainability and luxury came together in this stunning collection. The softness and elegance of wool were paired with durable, innovative designs that are sure to elevate any space.
- Anderson Tuftex Hardwood Line
Known for its craftsmanship and artistry, Anderson Tuftex revealed new colors and styles that push the boundaries of timeless hardwood flooring. Think rich tones, breathtaking textures, and a dedication to impeccable detail.
- COREtec Floors
COREtec unveiled fresh colors and styles that truly capture the sleek and modern aesthetic of 2025. Expect more design-forward options that combine waterproof durability with showstopping design.
- Laminate That Wows
With laminate making a major comeback, Shaw Floors debuted options that are both practical and beautiful. These laminates are designed to stand up to everyday wear and tear while looking effortlessly stylish.
These products aren’t just flooring; they’re solutions tailored to meet the needs of today’s (and tomorrow’s) clients.
Stronger Connections, Bigger Community
One of the most rewarding aspects of the Believe Convention was getting to connect. Networking with fellow flooring professionals, design enthusiasts, and industry innovators reminded us that we’re part of a thriving, passionate community. Sharing stories, challenges, and solutions is what drives us to continuously improve.
2025 is Looking Bright for San Diego
We’re thrilled to be bringing these innovations and opportunities back to our San Diego clients. Whether you’re looking for luxurious wool carpets, timeless hardwood, or water-resistant flooring solutions, 2025’s product lineup has something for every style and need.
Expect updates in-store soon, as we roll out these exciting collections in the coming months. Want to get a sneak peek? Reach out to us—we’re happy to provide a personal consultation and explore how these innovative flooring solutions can transform your space.
Get Inspired. Move Forward.
Floors aren’t just something you walk on; they’re the foundation of your home’s design. With all we’ve brought back from the Believe Convention, we’re more equipped than ever to help you find the perfect flooring.
Have questions? Curious about upcoming collections? We’d love to hear from you and help you design a space that feels uniquely yours.
Connect with us today and be the first to experience the flooring trends of 2025!
